We start the new year with a brand new identity, a clear vision and strong values.
If BROSZEIT does not have a suitable solution, then there is none.
You don’t put such a slogan on your banner if you can’t back it up with countless success stories. We have grown rapidly over the last two decades and have become the absolute insider’s tip for individual solutions in the field of wood-based materials. From the BROSZEIT agency for wood-based materials in southern Germany to the internationally active BROSZEIT Group with over 50 employees, several locations throughout Germany and strong sales in 7 countries.
Our brand has not always been able to keep up with this growth. Our expertise in fire protection, for example, was advertised under the BroTect brand and thus made no obvious reference to the BROSZEIT Group. A point that resulted in many products and individual services being perceived as isolated solutions on the market and not as just a small part of our well-positioned group of companies.
“In order to continue to be perceived as the powerful player we are, we held talks with Ravensburg-based MOONFLAG GmbH in mid-2020. In several workshops, we developed a comprehensive strategy of what our future positioning could look like.”
Oliver Broszeit, Managing Director of the BROSZEIT Group
At the core of our relaunch was the strong positioning of the BROSZEIT brand. All the brands that have been managed individually up to now will be absorbed by this single-brand strategy and thus strengthen our presence.
We gave our logo a general overhaul and developed a strong design concept that can be adapted for many applications.
In addition to our company logo, all wood solutions can also be displayed, providing orientation in our large service and product portfolio.
The new company website presents our expertise bundled in the future and now offers a new home to all former product pages. With easy ways to get in touch and great success stories told.
Appealing new print products support our sales and provide a comprehensive overview of our product and service portfolio.
Our expertise and size is evident through high quality images and video footage in all our locations.
In addition, our entire business stationery was redeveloped and thus fits ideally with the rest of our appearance.
Are you already using the potential of our range? In our product catalogue you will find initial inspiration about our services. Do you have any further questions? Please feel free to call us.
Your Oliver Broszeit
